XR50X90J 50" 2021 4K TV (Display Model)

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Product Overview

Key Features

  • Catch up TV apps (BBC iPlayer, ITV Hub, All4 and My5) now available
  • XR Processor
  • TRILUMINOS Display
  • Full Array LED
  • Apple Airplay
  • Chromecast Built-In

Key Dimensions

  • TV with stand (WxHxD): 1119 x 715 x 286mm
  • TV without stand (WxHxD): 1119 x 649 x 70mm
  • TV weight with stand: TBC
  • TV weight without stand: 13.5Kg
  • Stand dimensions (WxD): 665 x 286mm
  • VESA Mount: 200 x 200

Installation services available

Standard Installation will take the hassle away from setting up your new TV with your existing equipment. Our trained expert will be able to install your new TV on your cabinet and setup with your exisitng equipment. We include a demonstration on how to use you new TV saving you the need to look through instruction manuals. For this service we allow 1 hour which is charged at £50, however, should you require longer for more involved installations then an additional charge of £20 per additional half hour will be added after the installation is complete. Most installations are completed within a 1 hour time period.

Wall & Custom Installation services are also available. To find out more about this service please contact our team on 01252 811800 to discuss your requirements.

Powered by our Cognitive Processor XR, the world's first TV with cognitive intelligence.

The Cognitive Processor XR is designed to replicate the way our brains think and respond in the real world, for example, focusing the same way our eyes do and detecting the main focal point in the scene and enhancing each detail in the object, ensuring it stands out. With XR TRILUMINOS Pro and XR 4K Upscaling, vibrant colours bring pictures to life with enhanced details in every scene on this Sony TV.

Including a processor that cross-analyses multiple picture elements combined with focal points; recreating human perspective. As of the 18th November 2020 no other brand has specifically claimed such cognitive intelligence for their TV processor. Verified by Strategy Analytics, November 2020.

Sound-from-screen experience with Acoustic Multi Audio

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

Be immersed in movies and games

Bring the cinematic experience home, with BRAVIA CORE on BRAVIA XR™. A huge number of movies are included and waiting for you on this smart TV. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

If you love gaming, BRAVIA® XR picture and sound technology delivers a fantastic experience with all the colour, contrast and clarity that your games deserve alongside incredible, immersive sound to transport you to different worlds. With HDMI 2.1 features like 4K120, supported games will look super smooth. You'll also benefit from quick response times with low input lag and there’s also support for VRR and ALLM.

The purchase price of an eligible TV listed below includes a temporary access to the BRAVIA CORE™ services. For more details of terms and conditions applying to this BRAVIA CORE™ access program, see
Access to BRAVIA CORE™ services requires an account registration for BRAVIA CORE™ on your Eligible TV by February 23, 2024. Under the access program, subject to your registration for BRAVIA CORE™, you are entitled to: i) 10 movie credits and 24 months of BRAVIA CORE Subscription Video-on-Demand for Z9J and A90J or ii) 5 movie credits and 12 months of BRAVIA CORE Subscription Video-on-Demand for A80J, A83J, A84J, X95J, X90J, X92J, X93J and X94J. The movie credits can be used against a selection of at least 300 movies. Redemption requires a BRAVIA CORE account and is subject to BRAVIA CORE Terms of Service. Available titles are subject to change without prior notice. "SONY" is a registered trademark of Sony Corporation. "BRAVIA" and “BRAVIA CORE” are trademark or registered trademark of Sony Corporation. © 2021 Layout and Design Sony Pictures Home Entertainment Inc. All Rights Reserved.

Some features may require future firmware update

Entertainment you love with a little help from Google

With your voice remote you can control your 4K TV, simply by talking into the mic. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch on your 50-inch TV by saying, "what should I watch?".

With easy access to all your favourite content, services and devices, Google TV™ makes life simpler. Dim the lights, search for a romantic movie on Netflix, and check how long your pizza takeaway will be – all without lifting a finger. With Google Assistant built-in you can control your TV and search for things to watch, just by using your voice. It also works with Alexa and Apple Homekit, ensuring compatibility to your favourite smart devices.

You can also find the latest films and best TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and many more.You can also watch on demand TV with Youview - an on demand TV service with over 70 live digital channels. It provides access to TV channels and catch up services all in one place, so you can easily find the content you're looking for.

Explore over 5,000 apps on the Google Play store, and with Google Chromecast (Android or iOS) and Apple AirPlay (iOS), you can cast from your iPhone, iPad, Android device, or laptop, straight to the X90J. Interactivity has never been easier.

Simulated UI. App availability varies by region and device. BBC iPlayer, ITV Hub, All 4 & My5 are expected to be available during 2021. Some services are only available in UK. Use of this TV requires consent to Google Terms of Service and Privacy Policy. Please visit , Network services, content, and the operating system and software of this product may be subject to separate terms and conditions and changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
Hands Free feature availability depends on language and may need software update. Please check Sony support page for further information;
A Google account is required to utilise the full Android functions on this TV set.
Google, Google TV and Chromecast built-in are trademarks of Google LLC. Chromecast built-in compatibility dependant on app.
Google Assistant is not available in certain countries and languages. Availability of services varies by country and language.

See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR™

Enjoy breathtaking contrast on the 50X90J with Full Array LED and XR Contrast Booster 5, bright areas are brighter and dark areas darker - no more details overwhelmed by shadow or lost in blown-out highlights in pictures . Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye.

Please note features and specifications are subject to change without prior notification. Information and technical specifications are provided for guidance only and cannot be guaranteed as accurate. Errors and omissions excepted.

Warranty Information

Free 5 year warranty included


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